Sales Force - Target X - CRM Student Information Systems

Constituent Relationship Management (CRM)

Salesforce is used to maintain constituent relationship data, including contacts, relationships with the university and interactions between constituents and any part of the university.

Benefits & Features

  • Expand retention capabilities (replacing Starfish) to include the ability to prioritize students who need assistance and a communication platform for documented outreach.
  • Modernize CRM solutions to drive enrollment and retention.
  • Provide more seamless access to student data across recruitment and retention.
  • Implement the technical and operational foundations for CRM functions moving forward, including external stakeholder management and full student lifecycle management.


Undergraduate students; faculty; advising and student support staff.


CRM questions

Kelly Lindsay

Student success questions

Bill Watts

University of Nebraska System Project Manager

Jay Killion