Constituent Relationship Management (CRM)
Salesforce is used to maintain constituent relationship data, including contacts, relationships with the university and interactions between constituents and any part of the university.
Benefits & Features
- Expand retention capabilities (replacing Starfish) to include the ability to prioritize students who need assistance and a communication platform for documented outreach.
- Modernize CRM solutions to drive enrollment and retention.
- Provide more seamless access to student data across recruitment and retention.
- Implement the technical and operational foundations for CRM functions moving forward, including external stakeholder management and full student lifecycle management.
Eligibility
Undergraduate students; faculty; advising and student support staff.
Guides
Support
CRM questions
Kelly Lindsay
kelly.lindsay@unl.edu
Student success questions
Bill Watts
bill.watts@unl.edu
University of Nebraska System Project Manager
Jay Killion
jay.killion@nebraska.edu